What Is Search Engine Marketing?
Search Engine Marketing focuses on discovering and capturing the attention of users who are researching a purchase decision. Having the ability to do this is only useful if, as a business, you understand how to leverage traffic sources and understand how both organic and paid search works. The Google search engine is the undisputed king of search engines, with over ~70% of the US search market. If you’re not on Google, you essentially don’t exist online.
Organic Search – How and where your company’s website shows up on search engine results due to the organic traffic it’s received; meaning there is no advertising that goes into this, simply relies on the quality and quantity of your clients/customers.
Paid Search – How and where your company’s website shows up on search engine results due to the effectiveness of online advertising; meaning, where you land in a user’s search results will align with how well you’ve setup your ads.
Did you know?
- 90% of all clicks happen on the first page of the Google search results.
- The top 3 search results get over 50% of all clicks.
- The top result gets a whopping 36.4% of all clicks.
It’s critical for your business to rank on the first page of search engines like Google, but this takes some work. Don’t worry though, we’re here to help!