What is Paid Search Marketing?

Search Engine Marketing (SEM), as you might have guessed, deals with marketing your business through search engines like Google and Bing. SEM can be broken down into 2 categories: Search Engine Optimization, the art of manipulating organic search results to rank your website higher, and Paid Search Marketing, where you actually spend dollars for search result ranking. Paid Search itself has many subsections, depending on the search engine as well as your advertising objectives. At Social Drive we are expert in everything from Google Adwords and Bing Ads, to sub-categories like Google Product Listings and Google Maps advertising.

Here are some of the best reasons to consider Paid Search Marketing:

  • Paid Search ads go live quickly, within minutes or hours, allowing you to show on the first page of Google soon after setup.
  • Paid Search ads can also be changed quickly to adjust dynamic variables to your business like time of day, current inventory – even weather conditions!
  • For commercial searches like ‘Buy Product X’, Paid Search listings trump organic nearly 2 to 1, meaning a tangible, well-performing ROI.
  • Organic, free search results are not a replacement for Paid Search ads. 89% of the traffic generated by paid ads is not replaced when the ads are removed.

 


Search Engine Marketing and Optimization