Meet Social Drive
Growing up as a first-generation American, I was always taught to do the “practical thing.”
Get a “real” job in an “important” field; there wasn’t really room for thinking outside of the box. So, I started at Clark University on scholarship for Biochemistry when I quickly realized I didn’t want to spend my life in a lab, no matter how much I liked DNA centrifuge. After testing out a few areas of study, doing service trips to Nicaragua, and volunteering at non-profits, I realized that I loved understanding people. So, I obtained my Bachelors in Media and Cultural Studies focusing on technology and new media.
I went on to receive a Masters of Science in Business Marketing on full scholarship, which required more focus on business, finance, and entrepreneurship. With my interest in understanding people, I was able to focus on their buying patterns and how to analyze marketing ROI. While working on strategic plans, I was always struck by technology’s growing impact in the business world. With my interest in data management and dipping into the creative outlets of digital video, photography, and gaming, it was easy to merge the two worlds of business and digital marketing.
After graduating, I was hired at a start-up in Cambridge, working on their online advertising analytics and business incubation model. Being promoted from an analyst to a business manager was a big step in my career, but I soon realized that I wanted to be in charge of my own business. That’s when I met my business partner Aubrey Burke. We shared a passion for online marketing and often chatted about running our own company, until one day Aubrey said, “we could do this!” Now I spend my time working on Social Drive’s business, finance, and operations, as well as client-facing projects such as analytics, online advertising campaigns … and some visual design too.
I like spending my weekends focusing on inbound marketing strategy, reviewing our client’s Facebook’s insights and going for long walks on the beach… 🙂
My story begins in a law office reception desk, fresh out of college, where I spent my days twiddling my thumbs and guessing who was next to pop out of the elevator (no music, no reading, no actual work to do – I was bored). I started heavily browsing the internet and got sucked into the world of blogging. I was amazed at the network of complete strangers interacting with one another 24/7 and thought I’d hop in on the fun. I instantly loved it.
Blogging got me thinking about marketing – specifically how people engage with one another online. I offered to help a family friend help grow his business through social media channels and was quickly hooked on what powerful and effective tools they were. Realizing how few companies were leveraging social media, I partnered with Kristine Resendes to found Social Drive. Now well into our first decade, we’ve helping dozens of clients get past assumptions that have held them back, like
- Thinking social media is a passing trend and not a proven marketing tool
- Believing they need a huge budget to manage their social media presence
- Thinking social media management can be folded into existing in-house project plans
I’m proud to say we’re consistently able to shepherd clients past these stumbling blocks to realize stable, unique and successful online marketing campaigns.
When I was growing up on the South Shore I used to dig through photographs, paste them to pieces of paper, write funny captions and mail them to my friends.
Having to wait around for Facebook and Instagram to be invented was annoying, sure, but gave me time to hone my skills.
I’m all grown up now, having earned a writing degree from Brown University, and have spent the last two decades building a Boston-based communications career that’s included work on successful political campaigns, securing public funding for education, and healthcare marketing. The Bay Area is home for now, where I live with my husband and Boston Terrier, and get to pretend I fit into the whole Silicon Valley scene. Can’t say I miss the snow shovel.
Why is PPC my thing?
I’ve done it all when it comes to online marketing, SEO, Email, Facebook Ads, blogging, podcasts, LinkedIn posts and of course of Paid Search. So why do I talk SEM advertising up so much and refer to myself as an expert there? Instant gratification. It remains the best online marketing channel to get sales or leads fast. So quickly, a business doesn’t have time to get nervous about the investment they are making.
Okay, time to get honest a bit. Managing PPC can be a nerve-racking activity at times when you are launching expensive campaigns. When a monthly budget exceeds $50k with a click cost of over $50 there’s little to no room for excuses. Maybe I’m a bit crazy but I like that pressure. Of course when the leads or sales start rolling in for my clients that’s the pay off for me.
Helping a business grow is very much a passion for me. For over 8 years I’ve also been volunteering with the SCORE organization that offers free business consulting to startup or existing small businesses. And why not, since small business is the backbone of the American economy, it’s a great cause to support.
My name is Rebecca, and I’m a whiz at online marketing!
When I graduated from Fordham University in 2004, I had to sign up for Facebook with my .edu email address. I never expected over ten years later, I would have a career focusing on the Facebook world of business pages, targeted ads, and lookalike audiences. Coupled with my expert knowledge of AdWords, I spend my days strategizing, implementing, and managing paid campaigns. I love the constantly evolving world of Search Engine Marketing and how it utilizes my problem solving skills.
Since joining Social Drive last year, I’ve also become more involved with the client side of the business, interacting with a variety of companies and developing both professional and personal connections. Additionally, I’ve used my background in search to expand into content development, where I’m not held to the 30-30-80 character length limits of Google.
If I’m not at my computer (or on my iPhone), you can find me trying out new restaurants with my husband, traveling to new cities, or binge-watching a new series on Netflix.
Being a stay at home mom helped push me towards a career that promotes social interactions and connections.
I was born and raised in small town, Connecticut as the oldest of three. As an eighties baby, I wasn’t raised with computers, email, cell phones, or video games. Discovering AOL Instant Messenger as a freshman in college was life changing and opened up a whole new world for me.
I graduated from Stonehill College in Easton, MA with a bachelor’s degree in History and Political Science. After numerous declarations that “I would not become a teacher”, I became a teacher. A short-lived career as a post-grad secretary led me to Lesley University in Cambridge, MA where I received a Master’s of Education. I went on to teach, in what was a challenging environment for many years, until I had my first born. After his arrival, I decided to put that career on hold to be a stay at home mom. Several kids, a dog, a couple houses, and many hours of part-time tutoring later helped me to realize that I needed more interaction with people that didn’t live in my own home – and with adults!
Working in the social media marketing realm has given me the opportunity to meld my experience as a writer and my love of social networking. Plus, working for a small business and with wildly talented and supportive people is the icing on the cake!