Category : Social Drive

Welcome Diana Rodrigues to the Social Drive Team!

Diana RodriguesDiana joined us in December of 2015 and has been a great addition to the Social Drive team.  Diana brings with her experience in the social media marketing world.  She enjoys following social media influencers, like Gary V and Carlos Gil, and integrating their thoughts and ideas into her daily routine. She is always curious to learn more about social media and be the best marketer she can be. She is a recent graduate of Suffolk University, where she studied marketing and international business. As a junior, she studied abroad in Rome, Italy at John Cabot, where her passion for travel truly blossomed. These days, you will find her tweeting, Instagramming and blogging her way through her latest and greatest adventures.

Diana is an avid live-poster and loves to share events in real-time. If you can’t attend an event, she feels you should be able to experience it through social media. Diana also loves to follow brands on social media and always says, “People are behind the brand – Make it fun, interesting,  and most of all, personable. You’re talking to another person, not a robot.”

Her interests include:

  • Event marketing and management;
  • Live-posting;
  • Brand management; and
  • Personal branding

Diana is also an active member of the local Portuguese-American community, volunteering her expertise in social media marketing toward preserving and promoting culture. She works with many organizations, including the International Portuguese Music Awards, the Boston Portuguese Festival and the Young Portuguese Americans organization, based in the Bay Area of  California.

Connect with Diana on Instagram, Twitter, or Snapchat at @diana_rdrgs or about.me/diana_rdrgs. Welcome to the Social Drive Team!

Introducing…

Jay Joseph, Google SpecialistJay Joseph, the Newest Addition to the Team!

Jay joined the Social Drive team in mid-2014 (our apologies for the delay on this, Jay!) and has proved himself to not only be a valuable team member but also an awesome person to work with. Jay’s specialties lie in:

  • Search Engine Marketing (SEM)
    • Which includes Search Engine Optimization (SEO)
  • Email Marketing
  • Paid Search
  • Online Reputation Management
    • Particularly, Review Management
  • Conversion Optimization
  • Web Design

These are his areas of expertise, and trust us; he seriously knows what he’s doing. But to really expound on what truly differentiates Jay from the somewhat crowded world of online marketers, we thought we’d create our very own “bulleted list” of why Jay rocks. So here goes…

  • Excellent Communicator – This is harder to come by than some might think. Not only is he extremely timely and professional in all internal/external communications but he’s clear and straightforward. This is something the team appreciates, and more importantly, our clients appreciate.
  • Goes Above and Beyond – We give our clients the best and sometimes that means we give them more than required (we’re people pleasers!), so it’s important that all team members are willing to do that. Jay is always thinking of what the next best move is and how we can make it a better, smoother more effective experience for the client and their audience.
  • FUN – Jay is a total joy to work with (insert *aww*). He’s quirky, sarcastic, witty and is a total dork who fits right in!

We could go on and on about Jay but instead we’ll leave you with one of his favorite quotes…

“If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.”

— John D. Rockefeller

To learn more about Jay go here.

Read More

Marketing with Merch: The Customized Experience

Merch BrosThe interwebz has given the world a whole new lease on life in terms of marketing. There’s impressions, cost per clicks, and Search, BUT the only thing that can’t be replicated is a physical experience. Many companies these days may have cut back on print ads and billboards, but promotional merchandise is still a strong multi-million dollar industry. Just take a look at any company you’ve worked for or a charity you’ve participated in. There are branded pens, thumb drives, wristbands, and of course, the mighty mighty branded t-shirt. A t-shirt goes a long way – even in 2015.

Today we want to focus on the need to promote your business, but not just in the online world; in the real world. We’ve all seen companies on Shark Tank innovating picture books, custom sneakers, and so much more. If you don’t have customized goods, how will you ensure that people can “take” you home with them? We’ve found a local company based in both Massachusetts and New York that takes the web and promotional merch to new heights. Introducing our friends at Merch Bro! With one look at their website and their blog, you’ll see that they take the efficiency of web technology and the popularity of customized t-shirts, wristbands, and other merch and combine the two in a unique supply company. They’ve worked with some big names our there in the band merchandising front, as well as many popular charities. Follow their guided merch app or just let them do the designing for you – either way it’s a win-win in your search for great customized merch!

Read More

Cleaning up a Computer for the Computer Illiterate

Your computer is your workstation, it’s super important to keep it as clean  as any other place you spend a lot of time.  So, we’ve put together a quick and very simple guide to cleaning up a computer if you just happen to be more or less computer illiterate.

  1. Use this to uninstall unused programs: https://www.piriform.com/ccleaner
  2. Not sure what to uninstall? This will suggest what to get rid of, complete with ratings and descriptions: http://www.shouldiremoveit.com/Search Engine Optimization
  3. Next, do a deep scan with this program and follow its instructions to remove malware: https://www.malwarebytes.org/mwb-download/
  4. When it comes to browsers, yes, Chrome is the best. That being said, I find Firefox to have a better add-on selection (particularly when it comes to ads and YouTube). Here’s where you can download it: https://www.mozilla.org/en-US/firefox/new/
  5. And while you’re at it, use AdBlock to get rid of intrusive banner ads, and all the other junk that detracts from the browsing experience: https://addons.mozilla.org/en-US/firefox/addon/adblock-plus/
  6. Here’s a free antivirus, It’s lightweight so it won’t bog down your computer, and did we mention it’s free?? Install and run, then run again. Same with malware bytes: http://free.avg.com/us-en/homepage
  7. Might as well defrag your drive a few times while you’re at it. This will speed up your hard drive and help it last a bit longer: https://www.piriform.com/defraggler
  8. Also, run windows update a few times too, just do search from start button and update.
After you’ve used all these listed above, your computer (read: your #1 friend) should run a lot better.
If there are serious viruses on there, you may want to just re-install the OS that your computer runs on which is very easy (but likely unnecessary).
Finally, backup all the files you want safe, particularly video, images, documents, and audio
We hope this has brought you one step closer to fixing your computer. If you have any questions feel free to ask the team by commenting or contact Social Drive here.
Read More

Inbound v. Outbound Marketing

AdWords Advertising ServicesOften a sore subject for many traditional-style marketers, the different between the two types of marketing can mean a lot to your organization and your budget. Similar to traffic, your brand’s message is either going outward to attract people or stay central to bring people inward to you. I’m not here to say they’re mutually exclusive either, but knowing their differences is a requirement in 2015 because they are so vast.

The sore spots on “outbound marketing” lay in the fact that they are getting more and more antiquated compared to their tech-savvy counterparts. Generating leads in the outbound fashion mean filling your sales funnel/putting your efforts for conversions in cold calling, print ads, purchased email list blasts, and even some trade shows. It’s outbound because you’re continually pushing your message out as bait hoping there are some fish that will bite. What’s more is that it’s much harder to measure ROI on things, such as a billboard. Consider how often people are bombarded with traditional marketing and advertising. As an “inbound marketing,” I know I’m even desensitized to banner ads much less a newspaper ad. You have to be very good and very creative to make an impact in those spaces now and that takes even more money than the ads already cost. Might as well try a guerrilla approach!

The bright side of things is that “inbound marketing” is so much more tailored. You put out quality content that helps your bolster your brand’s story but also attracting the people who are already looking for YOU. You use your website as an anchor and coordinate your Social and Search strategy – implement a fun blog – and people will probably start to trust your brand more than they would with the outbound approach. You become more dynamic and approachable with your online presence in the same strategy. People will love this approach a lot more and you’re saving yourself a pretty penny too; not to mention it’s all online and all measurable! Personally, I prefer letting people come to me and they appreciate taking the cheesy/sales pitch away – maybe it’s a generational thing =)!