Category : Reddit

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Reddit: what do you know?

Not many big brands have or want to run campaigns on the open source community we know today as Reddit. Due to how niche it is and how fickle its audience is, many of your average advertisers have been dissuaded. BUT there is something to be said for its impressive volume of users and by its intrinsically sweet system of voting.

Here are 10 interesting stats that brands should know (July 2013, Reddit):

Reddit Logo

  1. 70,017,371 unique visitors from 183 different countries (Ole!)
  2. 2,480,101 logged in users
  3. 4,934 active communities in one day
  4. 19 million: Votes cast per day
  5. 4,206: Subreddits AKA topic-specific pages, with five or more posts or comments per day
  6. 199 million: Average pageviews per employee per month (haha!)
  7. 165,000: Average number of visitors at any given time during U.S. workday
  8. 88 percent: Percentage of visitors that visit multiple times per day
  9. 4,000: Number of Ask Me Anything interviews in 2012 with more than 100 comments
  10. 78 percent: Percentage of paying gold members who could turn off ads on site, but choose not to

If you were to attempt to run a campaign on this site, they do allow sponsored links on their homepage and also on subreddit pages (which would be much more targeted.)  Lastly, they get hundreds of thousands of postcards sent to their home base… of which has only 28 employees. 28 magical nymphs.

Here is beginner level information for those of you unfamiliar with reddit:

reddit noun, verb

redd·it, redd·it·ing; see redditor, subreddit

noun a type of online community where users vote on content

verb to take part in a reddit community

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Co-owner of Reddit tragedy – How Social Media is honoring him

social media

Mr. Aaron Swartz

  • You may already know him:
  • Helped create RSS at the age of 14
  • Internet Activist and Supporter of Open Access
  • Co-Owner of Reddit (after it merged)
  • Much much more

Some of you may be more recently familiar with Reddit. Reddit is the Social Media channel that acts as a social news and entertainment source where its users submit content. Members also vote content “up” or “down” as to rank a submissions’ position on the front page. Unfortunately, for everyone on the internet, the brilliant Aaron Swartz has recently committed suicide. Swartz was found dead in his Brooklyn, apartment on January 11, 2013 by his girlfriend. In July 2011, he was indicted on federal charges of gaining illegal access to JSTOR, the subscription-only service for distributing scientific and literary journals we all used in College. He downloaded about 4.8 million articles and documents which is nearly the entire library. Swartz, if convicted, faced a maximum of $1 million in fines and more than 35 years in prison after the government increased the number of felony counts against him from 4 to 13.

Social Media is honoring Swartz:

The Twitter hashtag #pdftribute is now remembering Aaron Swartz in a way he would have loved: by tweeting links to academic papers free of charge. Access the feed here: http://bit.ly/X6IQw7. By Sunday evening a site was set up to collect their material and included more than 1,500 links to academic and research articles. Also in tribute, hackers attack M.I.T. website. Hackers had begun a campaign that they called via Social Media Operation Aaron Swartz (or anonymously on Twitter known as #OpAaronSwartz) and they rendered the M.I.T. site inaccessible. They used a distributed denial of service, or DDoS, attack, in which people flood a site with data requests until it collapses from the load. Late Sunday, the site was back online. The Justice Department’s Web site, at justice.gov, was operational late Sunday. Elsewhere on the Web, there are more tributes, such as a memorial website where friends and supporters could post their own remembrances. Social Drive would like to say that Aaron and his family are in our thoughts and prayers. Thank you Aaron for your brilliance and determination!