Category : Online Marketing

Read More
social media

Optimizing your Social Media Presence

Effective use of social media is a necessity in today’s business landscape. All forms of social media provide opportunities to get in touch with customers in a quick and relatively inexpensive way. Jayson DeMers recently wrote about optimizing social media profiles for Forbes. In this post, we’re going to share some of his tips, as well as our own, to help get your social media presence on Facebook into tip-top shape.

Visuals
The cover photo is the perfect place to get creative and to express the essence of your business. For example, restaurants might want to choose a picture that features a signature or popular dish. It is also important to consider that mobile devices account for 65 percent of all digital screen time. Therefore, be sure that your cover photo will format well on computers, 828 x 315 pixels, as well as smartphones, 640 x 360 pixels.

Information
Customers will often seek out information about a business on social media before using any other avenue. Use the ‘About’ section of Facebook to your advantage by providing as much information as possible in a clear and concise manner. Include any external website addresses as well as hours of operation and physical location. In regards to content, don’t just share products or services. Add value by sharing articles, videos and photos that relate to your business and its lifestyle.

Interaction
Creating an online presence for your business does not have to be time-consuming. Set aside a certain amount of time each day or week to respond to inquiries and schedule posts. Interact with your followers by sharing behind the scenes information and company news with them. Respond to comments and questions with an upbeat and friendly tone and re-post positive reviews from satisfied customers. In order to encourage more interaction from your followers, consider running a social media contest or creating a unique, business related hashtag.

Remember, it is worse to have an inactive social presence than none at all! Starting with these tips should put your business on the right track. Feel free to reach out to us on social media for guidance or help getting started.

Introducing…

Jay Joseph, Google SpecialistJay Joseph, the Newest Addition to the Team!

Jay joined the Social Drive team in mid-2014 (our apologies for the delay on this, Jay!) and has proved himself to not only be a valuable team member but also an awesome person to work with. Jay’s specialties lie in:

  • Search Engine Marketing (SEM)
    • Which includes Search Engine Optimization (SEO)
  • Email Marketing
  • Paid Search
  • Online Reputation Management
    • Particularly, Review Management
  • Conversion Optimization
  • Web Design

These are his areas of expertise, and trust us; he seriously knows what he’s doing. But to really expound on what truly differentiates Jay from the somewhat crowded world of online marketers, we thought we’d create our very own “bulleted list” of why Jay rocks. So here goes…

  • Excellent Communicator – This is harder to come by than some might think. Not only is he extremely timely and professional in all internal/external communications but he’s clear and straightforward. This is something the team appreciates, and more importantly, our clients appreciate.
  • Goes Above and Beyond – We give our clients the best and sometimes that means we give them more than required (we’re people pleasers!), so it’s important that all team members are willing to do that. Jay is always thinking of what the next best move is and how we can make it a better, smoother more effective experience for the client and their audience.
  • FUN – Jay is a total joy to work with (insert *aww*). He’s quirky, sarcastic, witty and is a total dork who fits right in!

We could go on and on about Jay but instead we’ll leave you with one of his favorite quotes…

“If you want to succeed you should strike out on new paths, rather than travel the worn paths of accepted success.”

— John D. Rockefeller

To learn more about Jay go here.

Read More

Inbound v. Outbound Marketing

AdWords Advertising ServicesOften a sore subject for many traditional-style marketers, the different between the two types of marketing can mean a lot to your organization and your budget. Similar to traffic, your brand’s message is either going outward to attract people or stay central to bring people inward to you. I’m not here to say they’re mutually exclusive either, but knowing their differences is a requirement in 2015 because they are so vast.

The sore spots on “outbound marketing” lay in the fact that they are getting more and more antiquated compared to their tech-savvy counterparts. Generating leads in the outbound fashion mean filling your sales funnel/putting your efforts for conversions in cold calling, print ads, purchased email list blasts, and even some trade shows. It’s outbound because you’re continually pushing your message out as bait hoping there are some fish that will bite. What’s more is that it’s much harder to measure ROI on things, such as a billboard. Consider how often people are bombarded with traditional marketing and advertising. As an “inbound marketing,” I know I’m even desensitized to banner ads much less a newspaper ad. You have to be very good and very creative to make an impact in those spaces now and that takes even more money than the ads already cost. Might as well try a guerrilla approach!

The bright side of things is that “inbound marketing” is so much more tailored. You put out quality content that helps your bolster your brand’s story but also attracting the people who are already looking for YOU. You use your website as an anchor and coordinate your Social and Search strategy – implement a fun blog – and people will probably start to trust your brand more than they would with the outbound approach. You become more dynamic and approachable with your online presence in the same strategy. People will love this approach a lot more and you’re saving yourself a pretty penny too; not to mention it’s all online and all measurable! Personally, I prefer letting people come to me and they appreciate taking the cheesy/sales pitch away – maybe it’s a generational thing =)!

Read More

Underrated digital strategies

Social Drive TestimonialsWe recently came across a great article about the most underrated digital strategies and we wanted to share it with you guys! It hits upon the different big name companies out there that are utilizing email marketing and other highly devalued channels in the world of online marketing.

It’s a 2 minute read, so go for it! http://www.digiday.com/brands/the-most-un

derrated-digital-marketing-tactics/

Read More

Technology and Advertising

The French, Generators, and Water. What do these all have in common? A VIRAL AD.

Together they are a brilliant example of effective and environmental advertising! All these EXCITING ad campaigns being created to go viral on Social Media make Social Drive very happy! Thank you to Cortext for thinking outside of the box, literally outside.

What is the bigger question here? Creating and promoting shareable videos – if we could be honest, a videos success as truly viral is hard to predict. Here are some ways you can try though:

1. Be unique, stand out

2. Do not copy others. Be sure to be original (this is the hard  part!)

3. Brainstorm brainstorm – think outside of the box and bounce ideas off of friends and family

4. Think about your audience, brand, and what would be on a scale large enough to go viral (and don’t like to yourself about it realistically going viral)

5. Do some more research, fine tune your idea, and go for it

6. If you have a great idea — focus and get it out FAST before others think of it