Category : Funny

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The YouTube Super Bowl Halftime Show!

Arizona Football FieldNo, we’re not joking. The internet behemoth has announced it’s plans to rival its television counterparts. Utilizing online celebrities, the Google-owned platform wants some of that insane advertising action typical on the average Super Bowl Sunday and who can blame them, right? It is only the country’s most watched television event of the year.

EpicMealTime‘s Harley Morenstein is hosting the virtual event streaming free with musical guests, as well as fake Super Bowl ads and people diving into pools of beer and/or cheese. We’re not yet sure if YouTube sensations (who do have upwards of millions of followers) and funny stunts can exactly compete with Katy Perry or the Puppy Bowl, but it’s about time to test it out!

The irony? YouTube took to several traditional modes of advertising to get the word out using billboards in major cities to promote their rising web-celebs. Even NBC doesn’t seem too worry. It costs millions of dollars for brands to air a mere 20-30 second spot on a day were more people enjoy the funny commercials on their TV just as much as the game. However, one thing we do know that’s in their favor: 6.3 million hours were spent watching the Super Bowl ads on YouTube just last year. This Super Bowl is sure to be one to produce at least some more interesting data in the battle of the TV vs. the web!

PS- GO PATS!

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.GIFs: What are they and why are they amazing?

Peanut Butter Jelly Time .gif

Animated images also known as .GIFs have looped around the Internet for 25 years, but have finally made a name for themselves in the last few years. But what are .GIFs? And why have they become such a phenomenon? First off, .GIFs are animated image file formats or pictures that move in an infinite loop. .GIFs swirled the Internet in the 90’s as little tiny clip art images which moved around and simulated life, but overall they never captured much attention from the public. However, today they have become sensations that have swept across all nations. These little motion pictures are being shared so rapidly that it takes only seconds for one .GIF to go from one end of the earth to the other.

Even though they are entertaining, .GIFs do have a practical side. They help deliver the news, tell stories, express public reactions to certain events, as well as spread important information to the masses. Many people believe that for young adults, .GIFs are a symbol of their childhood. They help some recall and even make fun of old relics from their past. Some believe this is where their growth and popularity began. Honestly though, the popularity of .GIFs probably came from its ability to help us convey our thoughts and opinions and share then it on a world scale in a short easy format. These will images have helped us connect with millions of people. Who knew that a little loopy clip could generate so much for us in only a few repeated seconds?

And DON’T FORGET, it was not long ago that inventor of the .GIF declared the official pronuntiation: How to Pronounce .GIF. Was it what you thought it was?

 

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Technology and Advertising

The French, Generators, and Water. What do these all have in common? A VIRAL AD.

Together they are a brilliant example of effective and environmental advertising! All these EXCITING ad campaigns being created to go viral on Social Media make Social Drive very happy! Thank you to Cortext for thinking outside of the box, literally outside.

What is the bigger question here? Creating and promoting shareable videos – if we could be honest, a videos success as truly viral is hard to predict. Here are some ways you can try though:

1. Be unique, stand out

2. Do not copy others. Be sure to be original (this is the hard  part!)

3. Brainstorm brainstorm – think outside of the box and bounce ideas off of friends and family

4. Think about your audience, brand, and what would be on a scale large enough to go viral (and don’t like to yourself about it realistically going viral)

5. Do some more research, fine tune your idea, and go for it

6. If you have a great idea — focus and get it out FAST before others think of it