Category : Content Strategy

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Are You Using the Right Image Sizes on Social Media?

When it comes to posting images on social media, size matters.

In all honestly, image size does play a role in the effectiveness of a post. Most, if not all, of the networks use a square image for the profile picture. Therefore, adjusting the dimensions of the profile image is relatively easy. However, the challenge lies in adjusting the size of the cover or header photos of the networks.

Don’t worry – we’re here to help! Check out our guide below to help you navigate the changing landscape of optimal profile images.

Facebook: Use a logo or image that represents your brand as your profile picture – this image will be viewed across the social network. In any event, a more creative image is ideal for the cover photo, and will only be visible to people who visit your Page. The optimal dimensions of a shared image.

  • Profile picture: ≥ (Greater than or equal to) 180 x 180
  • Cover photo: 828 x 315
  • Shared image: 1200 x 630

Twitter: The maximum image size for a profile photo is 100 KB and a header’s is 10 MB. Your profile picture appears everywhere on the network, so choose wisely – first impressions count! Use the cover photo space to incorporate a creative image applicable to your brand. You may share up to four (4) images (max size of 5 MB for photos and 3 MB for GIFs) in a tweet.  Twitter will resize these images, as necessary, as long as a 2:1 ratio is used. This size will effectively fit in followers’ streams.

  • Profile picture: 400 x 400
  • Header photo: 1500 x 1500
  • Shared image: 440 x 220

Instagram: By nature, Instagram is a visual medium. Keep text to a minimum and keep the focus on visuals and photos. All images are square, with an aspect ratio of 1:1

  • Profile photo: 110 x 110
  • Shared image: 1080 x 1080
  • Photo thumbnail: 161 x 161

LinkedIn: The network has recently undergone a massive change in layout. The new optimal cover photo dimensions are listed below. The dimensions of the new cover photo are wide, so resize appropriately.  If need be, create a photo with an outside border. This will look better than stretching the image wide. In addition, the ideal image size for a shared links is 150 x 80.

  • Profile picture: 400 x 400
  • Cover photo: 1536 x 768
  • Company logo: 100 x 60
  • Shared image: 550 x 375

Google+: Although the Google+ profile picture displays as a circle across the network, the optimal dimensions listed are those of a square photo. Take note of the way your photo displays once updated and make adjustments accordingly. Also, keep in mind that shared images may appear in Google search queries related to your post or business.

  • Profile photo: 250 x 250
  • Cover photo: 1080 x 608
  • Shared image: 497 x 373

Pinterest: The ideal pin has a width of 238 pixels and scaled height to match. Expanded pins have a minimum width of 600 pixels. Use larger images for more engagement (more likes or re-pins). Only width is fixed, allowing height to be scaled up.

  • Profile picture: 180 x 180
  • Board cover photo: 214 x 100
  • Pin size: scaled height x 238 width

YouTube: The optimal channel cover photo dimensions vary across the platforms on which YouTube will be viewed. The optimal size for a desktop and television display (2560 x 1440) vary from the optimal size for a tablet (1855 x 423) or a smartphone (1546 x 423). Use this space to share what kind of content your audience should anticipate to view on the Channel. In addition, YouTube is a video sharing site, with an optimal 16:9 widescreen aspect ratio.

  • Channel icon: 800 x 800
  • Channel cover photo: Varies by platform

Tumblr: Choose an image that represents your brand, as the profile picture is visible across the networks – next to the ‘Follow’ button on your profile and as a thumbnail, site-wide. Images up to 10 MB are allowed, except GIF’s (maximum size of 1 MB. In other words, Tumblr has the capability to use very high-quality images.

  • Profile picture: 64 x 64
  • Image post: 500 x 750 | 1280 x 1920 maximum size

Snapchat: All photos taken in the app are 1080 x 1920. Custom geo-filters must be created in this size to be applied properly on a photo taken within the app. Visit our post on creating a custom geo-filter to learn more about the process.

  • Geofilter: 1080 x 1920

Lastly, while optimal profile picture and cover photo sizes are important, there are still other sizes to keep in mind. This post from Hubspot features a great infographic with an in-depth explanation of the optimal sizes of all visuals for each network. We suggest re-sizing your profile picture to fit the ideal square dimensions of each platform. Also, we recommend creating a different cover image for each network, as those dimensions vary greatly.

We’ll talk more about Snapchat in our next post, but keep in mind that your geo-filter should fit within the above dimensions of 1080 x 1920. Also, the layouts of the profiles may change soon. We advise you to keep an eye out for the latest updates and how they affect you.

Sources:
Make a Website Hub
Constant Contact

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Optimizing your Social Media Presence

Effective use of social media is a necessity in today’s business landscape. All forms of social media provide opportunities to get in touch with customers in a quick and relatively inexpensive way. Jayson DeMers recently wrote about optimizing social media profiles for Forbes. In this post, we’re going to share some of his tips, as well as our own, to help get your social media presence on Facebook into tip-top shape.

Visuals
The cover photo is the perfect place to get creative and to express the essence of your business. For example, restaurants might want to choose a picture that features a signature or popular dish. It is also important to consider that mobile devices account for 65 percent of all digital screen time. Therefore, be sure that your cover photo will format well on computers, 828 x 315 pixels, as well as smartphones, 640 x 360 pixels.

Information
Customers will often seek out information about a business on social media before using any other avenue. Use the ‘About’ section of Facebook to your advantage by providing as much information as possible in a clear and concise manner. Include any external website addresses as well as hours of operation and physical location. In regards to content, don’t just share products or services. Add value by sharing articles, videos and photos that relate to your business and its lifestyle.

Interaction
Creating an online presence for your business does not have to be time-consuming. Set aside a certain amount of time each day or week to respond to inquiries and schedule posts. Interact with your followers by sharing behind the scenes information and company news with them. Respond to comments and questions with an upbeat and friendly tone and re-post positive reviews from satisfied customers. In order to encourage more interaction from your followers, consider running a social media contest or creating a unique, business related hashtag.

Remember, it is worse to have an inactive social presence than none at all! Starting with these tips should put your business on the right track. Feel free to reach out to us on social media for guidance or help getting started.

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Geo-filtering Between the Lines

Social media has changed the way we communicate with everyone from Grandma Marie to little cousin Kaylie. From Facebook to Pinterest to Instagram, we’re on it all. But what about Snapchat? Who uses it and what’s a geo-filter? We’ll break it down for you.

Snapchat is a messaging app that’s all about posting photos and videos. It’s THE network right now. Over 70% of Millennials use Snapchat and the figure only continues to grow. One of the defining features of Snapchat are its geo-filters. “What’s a geo-filter,” you ask? It’s a special filter that provides a location (city, business or event) on top of your photo. But did you know that you can create your own filter?

Here’s how to make your own Snapchat filter, according to their website:

  1. Visit geofilters.snapchat.com to download your 1080 x 1920 Adobe Illustrator or Photoshop template. Create a design and/or logo to incorporate into your filter and drop it into the template. The design must adhere to Snapchat’s guidelines and fit into the template. Snapchat offers two types of filters – business (for businesses and brands) and personal (ex: weddings or graduations).
  2. Set dates and times for your geo-filter to go live. Filters can only be scheduled on an hourly basis (and remember to check your am’s and pm’s!). The geo-filter can be live for a max of 30 days.
  3. Draw a fence around where you’d like the geo-filter to be visible – you can cover anywhere from 20,000 square feet (minimum) to 5 million square feet (maximum). Keep in mind that the longer your geo-filter is up or the larger the area it covers, the higher the cost may be. Visit Snapchat for more information on pricing details.
  4. Check-out: verify order details and enter credit card info before submitting the order.
  5. Snap away!

Now that your geo-filter is up, you want to take a peek at the analytics. How do you do that? Visit geofilters.snapchat.com and click on your username in the upper right-hand corner, selecting, “My Orders” from the dropdown menu. The analytics (aka metrics) will appear below. The metrics are usually available about 24 hours after the geo-filter has ended. A delay with the metrics listed is possible.

This short video explains the submission process, as well.

Happy Snapping!

Sources:

Snapchat.com

http://www.firebrandgroup.com/snapchat-geofilters-definitive-guide/

http://expandedramblings.com/index.php/snapchat-statistics/