Monthly Archives : February 2015

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Marketing with Merch: The Customized Experience

Merch BrosThe interwebz has given the world a whole new lease on life in terms of marketing. There’s impressions, cost per clicks, and Search, BUT the only thing that can’t be replicated is a physical experience. Many companies these days may have cut back on print ads and billboards, but promotional merchandise is still a strong multi-million dollar industry. Just take a look at any company you’ve worked for or a charity you’ve participated in. There are branded pens, thumb drives, wristbands, and of course, the mighty mighty branded t-shirt. A t-shirt goes a long way – even in 2015.

Today we want to focus on the need to promote your business, but not just in the online world; in the real world. We’ve all seen companies on Shark Tank innovating picture books, custom sneakers, and so much more. If you don’t have customized goods, how will you ensure that people can “take” you home with them? We’ve found a local company based in both Massachusetts and New York that takes the web and promotional merch to new heights. Introducing our friends at Merch Bro! With one look at their website and their blog, you’ll see that they take the efficiency of web technology and the popularity of customized t-shirts, wristbands, and other merch and combine the two in a unique supply company. They’ve worked with some big names our there in the band merchandising front, as well as many popular charities. Follow their guided merch app or just let them do the designing for you – either way it’s a win-win in your search for great customized merch!

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Cleaning up a Computer for the Computer Illiterate

Your computer is your workstation, it’s super important to keep it as clean  as any other place you spend a lot of time.  So, we’ve put together a quick and very simple guide to cleaning up a computer if you just happen to be more or less computer illiterate.

  1. Use this to uninstall unused programs: https://www.piriform.com/ccleaner
  2. Not sure what to uninstall? This will suggest what to get rid of, complete with ratings and descriptions: http://www.shouldiremoveit.com/Search Engine Optimization
  3. Next, do a deep scan with this program and follow its instructions to remove malware: https://www.malwarebytes.org/mwb-download/
  4. When it comes to browsers, yes, Chrome is the best. That being said, I find Firefox to have a better add-on selection (particularly when it comes to ads and YouTube). Here’s where you can download it: https://www.mozilla.org/en-US/firefox/new/
  5. And while you’re at it, use AdBlock to get rid of intrusive banner ads, and all the other junk that detracts from the browsing experience: https://addons.mozilla.org/en-US/firefox/addon/adblock-plus/
  6. Here’s a free antivirus, It’s lightweight so it won’t bog down your computer, and did we mention it’s free?? Install and run, then run again. Same with malware bytes: http://free.avg.com/us-en/homepage
  7. Might as well defrag your drive a few times while you’re at it. This will speed up your hard drive and help it last a bit longer: https://www.piriform.com/defraggler
  8. Also, run windows update a few times too, just do search from start button and update.
After you’ve used all these listed above, your computer (read: your #1 friend) should run a lot better.
If there are serious viruses on there, you may want to just re-install the OS that your computer runs on which is very easy (but likely unnecessary).
Finally, backup all the files you want safe, particularly video, images, documents, and audio
We hope this has brought you one step closer to fixing your computer. If you have any questions feel free to ask the team by commenting or contact Social Drive here.